Digital marketing agency projects 400 percent growth in 2019, crafting a new brand to reflect the agency’s successful digital strategy
JACKSONVILLE, Fla., Oct. 30, 2018 (GLOBE NEWSWIRE) — Sozoe Creative, a full-service digital marketing agency specializing in design optimization, today announces its rebrand from The Digital Design Co. to Sozoe Creative. Following more than three years of success under its previous name, Sozoe Creative’s new name and branding strategy is intended to reflect the work Sozoe Creative does on a consistent basis for its clients – create relatable, sustainable brands that connect with consumers – and uniquely position the agency as it prepares for projected revenue growth of 400 percent in 2019.
The name “Sozoe” is the combination of two words – “sozo” a Greek word meaning “to help, rescue, save,” and “Zoe” a name meaning “state of one who is possessed of vitality or is animate, fullness of life, and genuine, gives life to.” The two words speak to Sozoe Creative’s mission to help give life to brands. Its new logo incorporates the number seven in the typeface, representing the seven principles that guide Sozoe Creative’s work: discover, dive deep, design, develop, data analyze, drive results and deliver.
“Sozoe began as five independent contractors all working on a brand development project in 2015. Once we realized how well we all worked together and that our synergy created a successful, elevated brand, we formed our own company to help other brands in the same way,” said Jacqueline Ball, lead creative director and digital strategist at Sozoe Creative. “The rebrand to Sozoe Creative reflects the values we’ve always held, and highlights our identity in a way that resonates with our target audience and showcases our talents as a digital marketing agency.”
As part of Sozoe Creative’s celebration of its rebrand, the agency is offering a free homepage redesign for up to 25 qualified businesses. The offer allows prospective clients to experience the agency’s design optimization approach first-hand. Sozoe Creative developed its design optimization strategy to elevate and reinvigorate brands to generate sales. Through design-driven results, Sozoe is changing the digital marketing approach and the agency landscape, shifting from an emphasis on data-driven decisions to focusing on building vibrant, noteworthy and sellable brands.
“With honest work and a consultative approach, we’ve attained a 100 percent client retention rate,” said Ball. “We’re looking forward to significantly expanding our roster of clients over the next year, growing the businesses with a proven strategy that directly impacts the success of our clients in industry verticals such as lifestyle brands, restaurant and retail, nonprofits and law firms.”
For more information on Sozoe Creative, please visit https://sozoecreative.com/.
About Sozoe Creative
Sozoe Creative is a full-service digital marketing agency that specializes in “design optimization”. The agency’s client approach starts with handcrafted user experience (U/X) design decisions and ties in data-driven optimizations. Sozoe Creative focuses on enhancing the buyer journey through visual impact. Sozoe Creative’s services include digital marketing, branding and design, video/photography, web development, commercial interior, and franchise development. For more information on Sozoe Creative, visit https://sozoecreative.com/.