The Zoe

1. BUILD A HYPER-FOCUSED LIST Regardless of the design and content in the email itself, the effectiveness of an email campaign depends on the list…

“Learn About Your Audience Through Two-Way Conversations on Social Media” with Jacqueline Ball and Candice Georgiadis In the old days advertising was a one-way street….

Despite the fact that Facebook and Google currently dominate the market, claiming nearly $61 billion in U.S. ad dollars in 2018 according to eMarketer, Pinterest is…

In 2018, Cyber Monday sales hit $7.9 billion, making it the largest online shopping day of all time in the U.S., according to Adobe Analytics. By…

At Sozoe Creative, we had the opportunity to work with The Dapper Doughnut from the beginning, helping to build its brand identity from the ground up. Now,…

Jacqueline Ball, Digital Strategist and Social Media Marketer for Sozoe Creative, writes, why Pinterest is the most underrated social channel for marketing and how Pinterest…

Recently, Google announced that its Android OS will natively support foldable screens on smartphones. Coupled with Samsung’s promise of a Galaxy foldable smartphone, it appears that this form factor…

Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest…

Imagine you come to the end of your days and you’re given the space to reflect. Certainly, at that point you would thoroughly understand the precious value of…