The Zoe

Sozoe to speak at 2022 Traffic & Conversions Conference in San Diego Sept 29th.

Jacqueline Ball will be speaking at this year’s Traffic & Conversions conference in San Diego on Thursday, Sept 29th. Her topic will be “How Pinterest…

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Jacqueline Ball delivers Keynote Presentation to Principia College PAC (Public Affairs Conference)

Jacqueline Ball recently presented a Keynote Presentation titled Exposing Secrets From Behind The Scenes Of Social Media Advertising: How To View This Ever Changing Landscape…

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5 Keys To Successful Email Marketing

1. BUILD A HYPER-FOCUSED LIST Regardless of the design and content in the email itself, the effectiveness of an email campaign depends on the list…

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Sozoe featured on Medium.com

“Learn About Your Audience Through Two-Way Conversations on Social Media” with Jacqueline Ball and Candice Georgiadis In the old days advertising was a one-way street….

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Why Every Marketer Should Invest in Pinterest

Despite the fact that Facebook and Google currently dominate the market, claiming nearly $61 billion in U.S. ad dollars in 2018 according to eMarketer, Pinterest is…

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Total Retail Features Sozoe: What Retailers Can Learn From The Largest Online Shopping Day Ever.

In 2018, Cyber Monday sales hit $7.9 billion, making it the largest online shopping day of all time in the U.S., according to Adobe Analytics. By…

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How Restaurants Can Use Hyper-Local Email Marketing to Gain Loyal Customers

At Sozoe Creative, we had the opportunity to work with The Dapper Doughnut from the beginning, helping to build its brand identity from the ground up. Now,…

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Why Marketers Must Build a Pinterest-Based Strategy

Jacqueline Ball, Digital Strategist and Social Media Marketer for Sozoe Creative, writes, why Pinterest is the most underrated social channel for marketing and how Pinterest…

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Martech Today Feature: Marketing For Foldable Screens

Recently, Google announced that its Android OS will natively support foldable screens on smartphones. Coupled with Samsung’s promise of a Galaxy foldable smartphone, it appears that this form factor…

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