The Zoe

(Haute Living) Jacqueline Ball’s Servant Leadership Journey: From Startup Struggles To Digital Marketing Success

Servant Leadership: Jacqueline Ball’s Approach Ball’s leadership philosophy revolves around the servant leadership model, where the CEO supports the entire team, with the client placed…

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Digital Marketing Through Pinterest: How One Business Utilizes It to Create Success

One advantage of Pinterest is that it allows businesses to utilize both target keyword searches and interests, which is unique to the platform. Additionally, retailers…

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“I Never Wore The Tuxedo” – Jacqueline Ball’s Journey to Founder of Sozoe Creative

Jacqueline’s Beginnings: Twenty-Four Hours In New York Jacqueline’s professional career started when she arrived in New York in 2009. After arriving in New York, she…

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Jacqueline Ball, Co-Founder of Sozoe Creative Offers An Innovative (and interruptive) Pinterest Marketing Solution

Using Pinterest Advertising Can Give Businesses a Major Advantage to Reach Their Ideal Customer Through AI Learning & Personalized Product Recommendations. JACKSONVILLE, FLORIDA, USA, March…

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Sozoe featured on the Top Pinterest Marketing & Advertising Agencies for 2022

Boasting more than 478 million active users per month, Pinterest is fast becoming one of the most popular social media platforms. In fact, according to…

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Sozoe to speak at 2022 Traffic & Conversions Conference in San Diego Sept 29th.

Jacqueline Ball will be speaking at this year’s Traffic & Conversions conference in San Diego on Thursday, Sept 29th. Her topic will be “How Pinterest…

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Jacqueline Ball delivers Keynote Presentation to Principia College PAC (Public Affairs Conference)

Jacqueline Ball recently presented a Keynote Presentation titled Exposing Secrets From Behind The Scenes Of Social Media Advertising: How To View This Ever Changing Landscape…

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5 Keys To Successful Email Marketing

1. BUILD A HYPER-FOCUSED LIST Regardless of the design and content in the email itself, the effectiveness of an email campaign depends on the list…

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Sozoe featured on Medium.com

“Learn About Your Audience Through Two-Way Conversations on Social Media” with Jacqueline Ball and Candice Georgiadis In the old days advertising was a one-way street….

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Why Every Marketer Should Invest in Pinterest

Despite the fact that Facebook and Google currently dominate the market, claiming nearly $61 billion in U.S. ad dollars in 2018 according to eMarketer, Pinterest is…

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