The Zoe

Jacqueline Ball recently presented a Keynote Presentation titled Exposing Secrets From Behind The Scenes Of Social Media Advertising: How To View This Ever Changing Landscape…
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1. BUILD A HYPER-FOCUSED LIST Regardless of the design and content in the email itself, the effectiveness of an email campaign depends on the list…
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“Learn About Your Audience Through Two-Way Conversations on Social Media” with Jacqueline Ball and Candice Georgiadis In the old days advertising was a one-way street….
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Despite the fact that Facebook and Google currently dominate the market, claiming nearly $61 billion in U.S. ad dollars in 2018 according to eMarketer, Pinterest is…
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In 2018, Cyber Monday sales hit $7.9 billion, making it the largest online shopping day of all time in the U.S., according to Adobe Analytics. By…
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At Sozoe Creative, we had the opportunity to work with The Dapper Doughnut from the beginning, helping to build its brand identity from the ground up. Now,…
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Jacqueline Ball, Digital Strategist and Social Media Marketer for Sozoe Creative, writes, why Pinterest is the most underrated social channel for marketing and how Pinterest…
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Recently, Google announced that its Android OS will natively support foldable screens on smartphones. Coupled with Samsung’s promise of a Galaxy foldable smartphone, it appears that this form factor…
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Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest…
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