The Zoe

Boasting more than 478 million active users per month, Pinterest is fast becoming one of the most popular social media platforms. In fact, according to…

Jacqueline Ball will be speaking at this year’s Traffic & Conversions conference in San Diego on Thursday, Sept 29th. Her topic will be “How Pinterest…

Jacqueline Ball recently presented a Keynote Presentation titled Exposing Secrets From Behind The Scenes Of Social Media Advertising: How To View This Ever Changing Landscape…

1. BUILD A HYPER-FOCUSED LIST Regardless of the design and content in the email itself, the effectiveness of an email campaign depends on the list…

“Learn About Your Audience Through Two-Way Conversations on Social Media” with Jacqueline Ball and Candice Georgiadis In the old days advertising was a one-way street….

Despite the fact that Facebook and Google currently dominate the market, claiming nearly $61 billion in U.S. ad dollars in 2018 according to eMarketer, Pinterest is…

In 2018, Cyber Monday sales hit $7.9 billion, making it the largest online shopping day of all time in the U.S., according to Adobe Analytics. By…

At Sozoe Creative, we had the opportunity to work with The Dapper Doughnut from the beginning, helping to build its brand identity from the ground up. Now,…

Jacqueline Ball, Digital Strategist and Social Media Marketer for Sozoe Creative, writes, why Pinterest is the most underrated social channel for marketing and how Pinterest…