Digital Marketing Through Pinterest: How One Business Utilizes It to Create Success


One advantage of Pinterest is that it allows businesses to utilize both target keyword searches and interests, which is unique to the platform. Additionally, retailers can be helped greatly as there is not much competition for SEO value as there is on Google, which helps clients gain tons of organic traffic. Yet another advantage is that service-based companies can utilize the visual and SEO advantages of Pinterest to showcase their fashion brands, beauty brands, home decor, and travel. The use of Pinterest visuals paired with SEO can leverage unique content creation and blog promotions for brands in ways that other social media platforms cannot.

Jacqueline Ball has three keys to successful digital marketing and running a successful company: gratitude, loving the people, and being willing to do the less desirable work.

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