Creative Brief

This men's skincare line simplifies it like no other. Urbane offers a high quality skincare solution at a reasonable price point with proven results, sustainable sourcing, and a simplified routine. Men all over love it and prefer it. We were challenged with this project to target various aged men and not complicate the skincare routine process. We dug deep to see what men of all ages were drawn to and their previous skincare routine. We surveyed, we listened, and we created. The brand identity we came up with features a very simple, timeless design that any man would be attracted to. These attributes can be seen throughout all aspects of this brand and Urbane is very proud with the feedback from their consumers.